Mini-Site - Communications
Further information and a series of tools, top tips, case studies and worksheets for you to apply to your own advocacy campaign.

Mini-Site Contents

This mini-site is for civil society organisations and other stakeholders that wish to influence the post-2015 development agenda, including the design and implementation of the Sustainable Development Goals (SDGs). 

You can navigate its content using the tiles below or the menu overhead:


ADVOCACY TOOLKIT
An interactive version of the 'SD2015 Advocacy Toolkit: Influencing the Post-2015 Agenda'. This will help you to:

  • Understand the key post-2015 development agenda processes, including the proposed Sustainable Development Goals (SDGs) and the distinction between goals, targets and indicators;
  • Identify opportunities to influence the agenda at national, regional and global levels;
  • Identify key post-2015 stakeholders and decision-makers, and their relative influence at national, regional and global levels;
  • Decide on your post-2015 advocacy priorities;
  • Develop a comprehensive action plan to influence your government and/or relevant intergovernmental bodies;
  • Apply the adopted post-2015 framework to your national context and identify the national indicators to be adopted by your country;
  • Monitor and evaluate the results of your advocacy; and ultimately
  • Hold your government and others to account to deliver their post-2015 commitments.

MEDIA GUIDE
A companion guide to the Advocacy Toolkit, called 'Engaging with the Media', and an area of the mini-site with enhanced content including video and audio clips. It will help you to:

  • Understand different forms of media;
  • Develop your messages for the media;
  • Understand, approach and work with journalists;
  • Compose press releases and conduct interviews, press conferences and photo calls;
  • Utilise social media; and
  • Deal with a crisis.

RESOURCES
Further information and a series of tools, top tips, case studies and worksheets for you to apply to your own advocacy campaign.

TRANSLATIONS
Links to both the Advocacy Toolkit and Media Guide in:

CONTEXT(Help)
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International EA and BA for Pattern Identification »International EA and BA for Pattern Identification
Transforming the World - A strategy »Transforming the World - A strategy
3 Innovate and Transform Category 30 »3 Innovate and Transform Category 30
Transformation for International Strategy »Transformation for International Strategy
Strategy Approaches »Strategy Approaches
A way to manage the implicit order while accelerating explicit order »A way to manage the implicit order while accelerating explicit order
Plan and Execute the use of tools for Implicit in the Explicit Order »Plan and Execute the use of tools for Implicit in the Explicit Order
Sustainable Development Practical Theory »Sustainable Development Practical Theory
Cross Cutting Service Roles - Service Offers  »Cross Cutting Service Roles - Service Offers
Education »Education
Workforce Development  »Workforce Development
Frameworks »Frameworks
SDG Conceptual Framework 2015 »SDG Conceptual Framework 2015
Advocacy Toolkit »Advocacy Toolkit
Mini-Site - Communications
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