2024-⑤
...

Agenda

ThursDay inPerson meeting

 

Value: Enhancing Direct Mail marketing 

Appealing:

  • truly Useful
    • FailedMail Alerts
      • clearly managed expectations
      • Word-of-mouth via Friend-of-a-friend
      • Pilots of...
        • Toronto
          • Hlh - (post EmaOn) - Loyalty - BMO
          • CivicAtlas
            • CAA
        • Ontario EmaOn 
          • Movers( Suspected, Certified, Verified, Offered, Accepted )
            • Certified - Verified / Bureaux
          • LVR - Return to Sender
          • Pre-Event? Annually? Quarterly? Monthly? /Fortnight
        • Tripartite
  • systems design Simplicity:
    • fewest possible choices (via buttons) for all User types
      • would you "Like to Inform "..."?
        • Confirm your data with "... Bank"?
        • opt-out of specified Advertisers?
        •  
    • driven by Bag-Cascades
  • Attractiveness:
    • even to Competitors (CPC)
      • InnovaPost - Delloitt

- re-view of CurbSide in conjunction with Xememex/ & GeoSpatialH & Df:API(s) & SqLite
  - break this down into the Projects / Plans / Budgets
    - subscription pricing can be set in the same Frequency of Alert manner
      - Opt-out should still be allowed
        - "mail-fail" alerts should be offered to newMovers in YYZ - EmaOn
          - this could be done by Cities / utilities or MPAC or EmaOn - perhaps including a bureau report
            - Alerts can be automated via CsCloud

 


Do:

  • Use the content from GitHub as core discussion topics
    • that may mean using a formatted File rather than ...
      • Build it at Diigo
      • email to Andrea for MakeItPretty
      • Tt Tn Tp methodology should be applied
        • and be evaluated
  • Review the format for the DplIntro Meeting

 


 

move the '6' content here to correctly position it

 

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