| The Communications Problem Issue1 #473072 Climate change poses a massive communications problem. Do you focus on communicating scientific literacy? Risk literacy? Do you focus on risk or opportunity? What audiences do you focus on? Do focus on near-term or long-term? Do focus on economics or ethics? There is no right or wrong answer to any of these. But the net effect is that relatively few decision-makers receive the information that would cause them to change their behaviors. |
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