How to build emotional engagement with Compression?
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Building the Community of Compression Thinkers »Building the Community of Compression Thinkers
1. Problem/Question? »1. Problem/Question?
Need to build emotional engagement with the movement »Need to build emotional engagement with the movement
How to build emotional engagement with Compression?
Compression needs to be a motivation not a technique »Compression needs to be a motivation not a technique
Develop shared vision »Develop shared vision
Develop the economic value proposition »Develop the economic value proposition
Stronger branding / package the Compression marketing message »Stronger branding / package the Compression marketing message
Appeal to concern for children / future generation »Appeal to concern for children / future generation
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