Sub-processes for Service Transformation
Serial LineSource
11 Develop Vision and Strategy (10002)
21.1 Define the business concept and long-term vision (17040)
31.2 Develop business strategy (10015)
41.3 Manage strategic initiatives (10016)
52 Develop and Manage Products and Services (10003)
62.1 Manage product and service portfolio (10061)
72.2 Develop products and services (10062)
83 Market and Sell Products and Services (10004)
93.1 Understand markets, customers and capabilities (10101)
103.2 Develop marketing strategy (10102)
113.3 Develop sales strategy (10103)
123.4 Develop and manage marketing plans (10104)
133.5 Develop and manage sales plans (10105)
144 Deliver Products and Services (10005)
154.1 Plan for and align supply chain resources (10215)
164.2 Procure materials and services (10216)
174.3 Produce/Manufacture/Deliver product (10217)
184.4 Deliver service to customer (10218)
194.5 Manage logistics and warehousing (10219)
205 Manage Customer Service (10006)
215.1 Develop customer care/customer service strategy (10378)
225.2 Plan and manage customer service operations (10379)
235.3 Measure and evaluate customer service operations (10380)
   
   
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Sub-processes for Service Transformation
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