Develop a coherent fiscal, regulatory and governance framework
Take every opportunity, iteratively over time, to bring the public fiscal, regulatory and governance framework into alignment with public health goals on obesity. Use taxes, subsidies, targets and pricing signals to incentivise change in behaviour, supply and consumption by aligning measures with the health properties of food and drink and behaviour—and seek, wherever practical, to amplify positive patterns that are aligned with the policy goals and damp those that pull against.
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Tackling obesity in the UK »Tackling obesity in the UK
Tackling obesity »Tackling obesity
Develop a coherent fiscal, regulatory and governance framework
Use taxation and subsidies to encourage healthier food choices »Use taxation and subsidies to encourage healthier food choices
Align public food procurement and catering with public health goals »Align public food procurement and catering with public health goals
Build partnerships with industry »Build partnerships with industry
Invest in weight management services »Invest in weight management services
Increase investment in obesity research »Increase investment in obesity research
Ensure that PSAs and LAAs fully reflect government obesity targets  »Ensure that PSAs and LAAs fully reflect government obesity targets
Public-health campaigns on obesity »Public-health campaigns on obesity
Some degree of public regulation is necessary »Some degree of public regulation is necessary
Adopt a whole systems approach to obesity »Adopt a whole systems approach to obesity
Actions – Central Government »Actions – Central Government
Appoint an obesity champion or tsar »Appoint an obesity champion or tsar
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