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Cognitive bias
Obstacle
1
#352926
Cognitive biases are patterns of deviation in judgment, in which inferences about other people and situations are drawn in an illogical fashion.[1]
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Tackling obesity in the UK »
Tackling obesity in the UK
Tackling obesity in the UKâWith concern growing that the Foresight analysisâthat 50% of the UK population could be obese by 2050, at an annual cost to the nation of around ÂŁ50 billion per year [2]âsubstantially underestimates the scale of the unfolding obesity crisis, the College of Contemporary Health is working with the wider policy community to develop a whole systems map of the obesity crisis and the potential responses.âF1CEB7
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Barriers to change »
Barriers to change
Barriers to changeâWhat are the barriers to tackling obesity?âFF4888
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Cognitive bias
Cognitive biasâCognitive biases are patterns of deviation in judgment, in which inferences about other people and situations are drawn in an illogical fashion.[1]âFF4888
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Availability heuristic »
Availability heuristic
Availability heuristicâPeople tend to overweight data that comes easily to mind, which is to say vivid (extreme) and recent examples.âFF4888
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Bandwagon effect »
Bandwagon effect
Bandwagon effectâPeople tend to believe that something is a better idea if a lot of other people are doing it.âFF4888
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Beneffectance »
Beneffectance
BeneffectanceâPeople tend to view success as a result of their own actions, while they view failures as having been due to factors largely outside of their control.âFF4888
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Confirmation bias »
Confirmation bias
Confirmation biasâThe tendency to look for data that confirms your theory, rather than data that falsifies it. âFF4888
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Hyperbolic discounting »
Hyperbolic discounting
Hyperbolic discountingâPeople value small short-term payoffs more than much higher long-term payoffs.âFF4888
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Information cascade »
Information cascade
Information cascadeâAn information cascade occurs where people dismiss their individual instincts and personal data and base their decisions on the choices made by previous decision makersâand their decisions in turn influence every subsequent person to do the same.âFF4888
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Optimistic bias »
Optimistic bias
Optimistic biasâPeople tend to be overconfident about their own abilities and the outcome of their plans.âFF4888
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Overconfidence bias »
Overconfidence bias
Overconfidence biasâPeople are too confident in the accuracy of their predictions.âFF4888
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Promotion of people with short-term, action bias »
Promotion of people with short-term, action bias
Promotion of people with short-term, action biasâPeople promoted to run top companies are typically selected for the ability to deliver immediate targets; this focus often makes them poorly equipped to take the more distanced, historical perspective necessary to spot the long-term trouble brewing.âFF4888
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Recency effect »
Recency effect
Recency effectâPeople tend to overweight recent events in considering the probability of future events. âFF4888
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Experiment with multiple interventions »
Experiment with multiple interventions
Experiment with multiple interventionsâSociety should be prepared to experiment with possible interventions. In many intervention areas, impact data from high-quality, randomized control trials are not possible to gather. So, rather than waiting for such data, the relevant sectors of society should be pragmatic with a bias toward action, especially where the risks of intervening are low, using trial and error to flesh out their understanding of potential solutions. âFFFACD
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Public-health campaigns on obesity »
Public-health campaigns on obesity
Public-health campaigns on obesityâGovernment launches comprehensive public-health campaigns promoting healthy habits across various media (e.g., TV, radio, out-of-home advertising). More impactful communication of the evidence base on obesity.âFFFACD
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[1]
Cognitive Bias
Citerend uit:
Wikipedia
Geciteerd door:
David Price
10:53 PM 9 August 2015 GMT
URL:
https://en.wikipedia.org/wiki/Cognitive_bias
+About
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Gemaakt door:
David Price
NodeID:
#352926
Node type:
Obstacle
Gemaakt op (GMT):
9/10/2014 9:42:00 AM
Laatste bewerking (GMT):
8/9/2015 10:54:00 PM
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