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Public-health campaigns on obesity
How
1
#352728
Government launches comprehensive public-health campaigns promoting healthy habits across various media (e.g., TV, radio, out-of-home advertising). More impactful communication of the evidence base on obesity.
ââCost-effective interventions to reduce obesity in the UK
ââ
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Tackling obesity in the UK »
Tackling obesity in the UK
Tackling obesity in the UKâWith concern growing that the Foresight analysisâthat 50% of the UK population could be obese by 2050, at an annual cost to the nation of around ÂŁ50 billion per year [2]âsubstantially underestimates the scale of the unfolding obesity crisis, the College of Contemporary Health is working with the wider policy community to develop a whole systems map of the obesity crisis and the potential responses.âF1CEB7
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Tackling obesity »
Tackling obesity
Tackling obesityâMany policy interventions have been suggested to address the obesity crisis across multiple studiesâand indeed many such measures have been implemented, and are being implemented, now. Theres recognition too that these interventions need to be part of a coherent and comprehensive whole systems strategy [4]; with some grounds for optimism that such an approach has the potential to accomplish a significant reduction in the prevalence of obesity in the UK across the next decade. [2]â5CA4D9
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Develop a coherent fiscal, regulatory and governance framework »
Develop a coherent fiscal, regulatory and governance framework
Develop a coherent fiscal, regulatory and governance frameworkâTake every opportunity, iteratively over time, to bring the public fiscal, regulatory and governance framework into alignment with public health goals on obesity. Use taxes, subsidies, targets and pricing signals to incentivise change in behaviour, supply and consumption by aligning measures with the health properties of food and drink and behaviourâand seek, wherever practical, to amplify positive patterns that are aligned with the policy goals and damp those that pull against.â5CA4D9
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Public-health campaigns on obesity
Public-health campaigns on obesityâGovernment launches comprehensive public-health campaigns promoting healthy habits across various media (e.g., TV, radio, out-of-home advertising). More impactful communication of the evidence base on obesity.â5CA4D9
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Spread social norms that support people to be health-desirable weight »
Spread social norms that support people to be health-desirable weight
Spread social norms that support people to be health-desirable weightââ9FDEF6
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Positive messages focused on healthy behavioural changes work best »
Positive messages focused on healthy behavioural changes work best
Positive messages focused on healthy behavioural changes work bestâA recent study [1] examining public perceptions of obesity-related public health media campaigns found that: people responded most favorably to messages involving themes of increased fruit and vegetable consumption and messages involving multiple health behaviors; messages with stigmatizing content produced the lowest intentions to comply; and messages that focused on making healthy behavioral changes without reference to body weight or obesity were perceived to be most positive and motivating.â8CC79C
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Actions â Central Government »
Actions â Central Government
Actions â Central GovernmentââFFFACD
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Debate on obesity is polarized and antagonistic »
Debate on obesity is polarized and antagonistic
Debate on obesity is polarized and antagonisticâMuch of the global debate on obesity has become polarized and sometimes deeply antagonistic.âFFFACD
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Institutional inertia »
Institutional inertia
Institutional inertiaâIn most human activity systems a change in the functioning of the whole system requires a significant number of people within the system to change; they may have to change some or all of their habits, behaviour and values. [1]âFFFACD
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Personal resistance to change »
Personal resistance to change
Personal resistance to changeââFFFACD
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Cognitive bias »
Cognitive bias
Cognitive biasâCognitive biases are patterns of deviation in judgment, in which inferences about other people and situations are drawn in an illogical fashion.[1]âFFFACD
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11. Public-health campaigns »
11. Public-health campaigns
11. Public-health campaigns ââFFFACD
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Encourage individuals and families to make healthier choices »
Encourage individuals and families to make healthier choices
Encourage individuals and families to make healthier choicesââFFFACD
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Create a strong, focused, coherent anti-obesity pressure group »
Create a strong, focused, coherent anti-obesity pressure group
Create a strong, focused, coherent anti-obesity pressure groupâEvidence from the campaign against smoking suggests that a strong, focused, coherent anti-obesity pressure group may be essential to accomplishing sustainable systemic change.âFFFACD
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Actions â Local Authorities »
Actions â Local Authorities
Actions â Local AuthoritiesââFFFACD
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Actions â Educators »
Actions â Educators
Actions â EducatorsââFFFACD
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Strengthen the evidence base on obesity »
Strengthen the evidence base on obesity
Strengthen the evidence base on obesityââFFFACD
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Gemaakt door:
David Price
NodeID:
#352728
Node type:
How
Gemaakt op (GMT):
9/9/2014 11:40:00 AM
Laatste bewerking (GMT):
11/27/2014 12:36:00 AM
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