3 Market and Sell Products and Services
Market and Sell Products are somewhat integrated between the Expense/Cost Transaction Capability and the Revenue/Benefits Transaction Capability

3 Market and Sell Products and Services (10004)

3.1 Understand markets, customers and capabilities  (10101)

3.1.1 Perform customer and market intelligence analysis  (10106)

 

3.1.1.1 Conduct customer and market research (10108)

 

3.1.1.2 Identify market segments (10109)

3.1.1.3 Analyze market and industry trends  (10110)

3.1.1.4 Analyze competing organizations, competitive/substitute products  (10111)

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EA Use Case APQC Framework  »EA Use Case APQC Framework
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1. Develop (Design) Vision and Strategy  »1. Develop (Design) Vision and Strategy
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APQC Business Process Framework »APQC Business Process Framework
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2 Develop and Manage Products and Services »2 Develop and Manage Products and Services
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3 Market and Sell Products and Services
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4 Deliver Products and Services (10005) »4 Deliver Products and Services (10005)
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1. Develop (Design) Vision and Strategy  »1. Develop (Design) Vision and Strategy
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2 Develop and Manage Products and Services »2 Develop and Manage Products and Services
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