| Full Process Description | 30-Transform/Innovate | 20-Change/ Improve
 | 10-Run/ Operate
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                    | 5 Manage Customer Service (10006) | 
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 | 1 | 
                    | 5.1 Develop customer care/customer service strategy (10378) | 
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 | 1 | 
                    | 5.1.1 Develop customer service segmentation/ prioritization (e.g., tiers) (10381) | 1 | 
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                    | 5.1.1.1 Analyze existing customers (10384) | 
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 | 1 | 
                    | 5.1.1.2 Analyze feedback of customer needs (10385) | 
 | 1 | 
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                    | 5.1.2 Define customer service policies and procedures (10382) | 
 | 1 | 
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                    | 5.1.3 Establish service levels for customers (10383) | 
 | 1 | 
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                    | 5.2 Plan and manage customer service operations (10379) | 
 | 1 |  | 
                    | 5.2.1 Plan and manage customer service work force (10387) | 
 | 1 | 
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                    | 5.2.1.1 Forecast volume of customer service contacts (10390) | 
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 | 1 | 
                    | 5.2.1.2 Schedule customer service work force (10391) | 
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 | 1 | 
                    | 5.2.1.3 Track work force utilization (10392) | 
 | 1 |  | 
                    | 5.2.1.4 Monitor and evaluate quality of customer interactions with customer service representatives (10393) | 
 | 1 | 
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                    | 5.2.2 Manage customer service requests/inquiries (10388) | 
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 | 1 | 
                    | 5.2.2.1 Receive customer requests/inquiries (10394) | 
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 | 1 | 
                    | 5.2.2.2 Route customer requests/inquiries (10395) | 
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 | 1 | 
                    | 5.2.2.3 Respond to customer requests/ inquiries (10396) | 
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 | 1 | 
                    | 5.2.3 Manage customer complaints (10389) | 
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 | 1 | 
                    | 5.2.3.1 Receive customer complaints (10397) | 
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 | 1 | 
                    | 5.2.3.2 Route customer complaints (10398) | 
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 | 1 | 
                    | 5.2.3.3 Resolve customer complaints (10399) | 
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 | 1 | 
                    | 5.2.3.4 Respond to customer complaints (10400) | 
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 | 1 | 
                    | 5.3 Measure and evaluate customer service operations (10380) | 
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 | 1 | 
                    | 5.3.1 Measure customer satisfaction with customer requests/inquiries handling (10401) | 
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 | 1 | 
                    | 5.3.1.1 Gather and solicit post-sale customer feedback on products and services (10404) | 
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 | 1 | 
                    | 5.3.1.2 Solicit post-sale customer feedback on ad effectiveness (10405) | 
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 | 1 | 
                    | 5.3.1.3 Analyze product and service satisfaction data and identify improvement opportunities (10406) | 
 | 1 | 
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                    | 5.3.1.4 Provide customer feedback to product management on products and services (10407) | 
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 | 1 | 
                    | 5.3.2 Measure customer satisfaction with customer- complaint handling and resolution (10402) | 
 | 1 | 
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                    | 5.3.2.1 Solicit customer feedback on complaint handling and resolution (11236) | 
 | 1 | 
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                    | 5.3.2.2 Analyze customer complaint data and identify improvement opportunities (11237) | 
 | 1 | 
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                    | 5.3.3 Measure customer satisfaction with products and services (10403) | 
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 | 1 | 
                    | 5.3.3.1 Gather and solicit post-sale customer feedback on products and services (11238) | 
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 | 1 | 
                    | 5.3.3.2 Solicit post-sale customer feedback on ad effectiveness (11239) | 
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 | 1 | 
                    | 5.3.3.3 Analyze product and service satisfaction data and identify improvement opportunities (11240) | 
 | 1 | 
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                    | 5.3.3.4 Provide customer feedback to product management on products and services (11241) | 
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 | 1 | 
                    | 
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