Fluff is diverting but you wouldn't miss it when it's gone
The fluff is more fun to read than the loss-leading reports about starvation in Sudan, but it isn’t the sort of thing you miss when it’s gone. Not many people would get misty-eyed over the closure of, say, “Thursday Styles,” fascinating as its weekly shopping deconstructions often are.
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The Future of Newspapers »The Future of Newspapers
What strategies are open to newspapers?  »What strategies are open to newspapers?
Seek to capture premium available for high quality »Seek to capture premium available for high quality
Premium for quality highbrow newspapers still viable »Premium for quality highbrow newspapers still viable
Newspapers undermined own brands with move to entertainment fluff »Newspapers undermined own brands with move to entertainment fluff
Hollowed out journalism's brand by making newspapers feel disposable »Hollowed out journalism's brand by making newspapers feel disposable
Fluff is diverting but you wouldn't miss it when it's gone
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