Newspapers undermined own brands with move to entertainment fluff
The business strategy of toward temporarily profitable lifestyle fluff. Escapes! Styles! T magazine(s)!  has undermined the perceived value of the "premium" newspaper brands and of serious newspaper journalism as well.
PAGE NAVIGATOR(Help)
-
The Future of Newspapers »The Future of Newspapers
▲
What strategies are open to newspapers?  »What strategies are open to newspapers?
▲
Seek to capture premium available for high quality »Seek to capture premium available for high quality
▲
Premium for quality highbrow newspapers still viable »Premium for quality highbrow newspapers still viable
■
Newspapers undermined own brands with move to entertainment fluff
●
Hollowed out journalism's brand by making newspapers feel disposable »Hollowed out journalism's brand by making newspapers feel disposable
●
Helped to subsidize serious journalism »Helped to subsidize serious journalism
►
Adopt more commercially oriented editorial »Adopt more commercially oriented editorial
+Commentaar (0)
+Citaten (1)
+About