(2) Print advertisers have few meaningful substitutes
Print advertisers didn’t really have any other vehicle for display and classified ads.
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The Future of Newspapers »The Future of Newspapers
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Do newspapers have a future in the digital age? »Do newspapers have a future in the digital age?
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Core business model is collapsing irrevesibly »Core business model is collapsing irrevesibly
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Old economics don't work in the digital era »Old economics don't work in the digital era
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(1) What are the old economics of the newspaper industry? »(1) What are the old economics of the newspaper industry?
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(2) Print advertisers have few meaningful substitutes
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