Different roles in chain have different motivations
The actors at each point in the chain may have different motivations (and different personal and institutional incentives)
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Agriculture, food and land use »Agriculture, food and land use
Improving Diet and Nutrition »Improving Diet and Nutrition
4. Optimizing the supply chain »4. Optimizing the supply chain
Nature of the food supply chain »Nature of the food supply chain
Different roles in chain have different motivations
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