3.4.5 Develop and manage promotional activities (10152)
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Current Industry Business Process Framework as proposed by APQC »Current Industry Business Process Framework as proposed by APQC
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Business Management System - Operational Process »Business Management System - Operational Process
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3. Market and Sell products and services »3. Market and Sell products and services
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3.4 Develop and manage marketing plans (10104) »3.4 Develop and manage marketing plans (10104)
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3.4.5 Develop and manage promotional activities (10152)
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3.4.5.4 Evaluate promotional performance metrics (10170) »3.4.5.4 Evaluate promotional performance metrics (10170)
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3.4.5.1 Define promotional concepts (10167) »3.4.5.1 Define promotional concepts (10167)
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3.4.5.2 Plan and test promotional activities (10168) »3.4.5.2 Plan and test promotional activities (10168)
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3.4.5.3 Execute promotional activities (10169) »3.4.5.3 Execute promotional activities (10169)
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3.4.5.5 Refine promotional performance metrics (10171) »3.4.5.5 Refine promotional performance metrics (10171)
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3.4.5.6 Incorporate learning into future/planned promotions (10172) »3.4.5.6 Incorporate learning into future/planned promotions (10172)
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