3.4.5 Develop and manage promotional activities (10152)
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Current Industry Business Process Framework as proposed by APQC »Current Industry Business Process Framework as proposed by APQC
Business Management System - Operational Process »Business Management System - Operational Process
3. Market and Sell products and services »3. Market and Sell products and services
3.4 Develop and manage marketing plans (10104) »3.4 Develop and manage marketing plans (10104)
3.4.5 Develop and manage promotional activities (10152)
3.4.5.4 Evaluate promotional performance metrics (10170) »3.4.5.4 Evaluate promotional performance metrics (10170)
3.4.5.1 Define promotional concepts (10167) »3.4.5.1 Define promotional concepts (10167)
3.4.5.2 Plan and test promotional activities (10168) »3.4.5.2 Plan and test promotional activities (10168)
3.4.5.3 Execute promotional activities (10169) »3.4.5.3 Execute promotional activities (10169)
3.4.5.5 Refine promotional performance metrics (10171) »3.4.5.5 Refine promotional performance metrics (10171)
3.4.5.6 Incorporate learning into future/planned promotions (10172) »3.4.5.6 Incorporate learning into future/planned promotions (10172)
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