3.4.3 Develop and manage media (10150)
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Current Industry Business Process Framework as proposed by APQC »Current Industry Business Process Framework as proposed by APQC
Business Management System - Operational Process »Business Management System - Operational Process
3. Market and Sell products and services »3. Market and Sell products and services
3.4 Develop and manage marketing plans (10104) »3.4 Develop and manage marketing plans (10104)
3.4.3 Develop and manage media (10150)
3.4.3.1 Define media objectives (10158) »3.4.3.1 Define media objectives (10158)
3.4.3.2 Develop marketing messages (10159) »3.4.3.2 Develop marketing messages (10159)
3.4.3.3 Define target audience (10160) »3.4.3.3 Define target audience (10160)
3.4.3.4 Engage media provider (10161) »3.4.3.4 Engage media provider (10161)
3.4.3.5 Develop and execute advertising (10162) »3.4.3.5 Develop and execute advertising (10162)
3.4.3.6 Develop and execute other marketing campaigns (11253) »3.4.3.6 Develop and execute other marketing campaigns (11253)
3.4.3.7 Assess brand/product marketing plan performance (11254) »3.4.3.7 Assess brand/product marketing plan performance (11254)
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