3.4.2 Establish marketing budgets (10149)
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Current Industry Business Process Framework as proposed by APQC »Current Industry Business Process Framework as proposed by APQC
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Business Management System - Operational Process »Business Management System - Operational Process
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3. Market and Sell products and services »3. Market and Sell products and services
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3.4 Develop and manage marketing plans (10104) »3.4 Develop and manage marketing plans (10104)
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3.4.2 Establish marketing budgets (10149)
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3.4.2.1 Confirm marketing alignment to business strategy (10155) »3.4.2.1 Confirm marketing alignment to business strategy (10155)
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3.4.2.2 Determine costs of marketing (10156) »3.4.2.2 Determine costs of marketing (10156)
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3.4.2.3 Create marketing budget (10157) »3.4.2.3 Create marketing budget (10157)
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