3.4.2 Establish marketing budgets (10149)
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Current Industry Business Process Framework as proposed by APQC »Current Industry Business Process Framework as proposed by APQC
Business Management System - Operational Process »Business Management System - Operational Process
3. Market and Sell products and services »3. Market and Sell products and services
3.4 Develop and manage marketing plans (10104) »3.4 Develop and manage marketing plans (10104)
3.4.2 Establish marketing budgets (10149)
3.4.2.1 Confirm marketing alignment to business strategy (10155) »3.4.2.1 Confirm marketing alignment to business strategy (10155)
3.4.2.2 Determine costs of marketing (10156) »3.4.2.2 Determine costs of marketing (10156)
3.4.2.3 Create marketing budget (10157) »3.4.2.3 Create marketing budget (10157)
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