3.4 Develop and manage marketing plans (10104)
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Current Industry Business Process Framework as proposed by APQC »Current Industry Business Process Framework as proposed by APQC
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Business Management System - Operational Process »Business Management System - Operational Process
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3. Market and Sell products and services »3. Market and Sell products and services
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3.4 Develop and manage marketing plans (10104)
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3.4.1 Establish goals by channels/segments (10148) »3.4.1 Establish goals by channels/segments (10148)
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3.4.2 Establish marketing budgets (10149) »3.4.2 Establish marketing budgets (10149)
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3.4.3 Develop and manage media (10150) »3.4.3 Develop and manage media (10150)
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3.4.4 Develop and manage pricing (10151) »3.4.4 Develop and manage pricing (10151)
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3.4.5 Develop and manage promotional activities (10152) »3.4.5 Develop and manage promotional activities (10152)
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3.4.6 Track customer management measures (10153) »3.4.6 Track customer management measures (10153)
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3.4.7 Develop and manage packaging strategy (10154) »3.4.7 Develop and manage packaging strategy (10154)
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