3.4 Develop and manage marketing plans (10104)
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Current Industry Business Process Framework as proposed by APQC »Current Industry Business Process Framework as proposed by APQC
Business Management System - Operational Process »Business Management System - Operational Process
3. Market and Sell products and services »3. Market and Sell products and services
3.4 Develop and manage marketing plans (10104)
3.4.1 Establish goals by channels/segments (10148) »3.4.1 Establish goals by channels/segments (10148)
3.4.2 Establish marketing budgets (10149) »3.4.2 Establish marketing budgets (10149)
3.4.3 Develop and manage media (10150) »3.4.3 Develop and manage media (10150)
3.4.4 Develop and manage pricing (10151) »3.4.4 Develop and manage pricing (10151)
3.4.5 Develop and manage promotional activities (10152) »3.4.5 Develop and manage promotional activities (10152)
3.4.6 Track customer management measures (10153) »3.4.6 Track customer management measures (10153)
3.4.7 Develop and manage packaging strategy (10154) »3.4.7 Develop and manage packaging strategy (10154)
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