3.2.1.1 Define offering and positioning (11169)
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Current Industry Business Process Framework as proposed by APQC »Current Industry Business Process Framework as proposed by APQC
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Business Management System - Operational Process »Business Management System - Operational Process
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3. Market and Sell products and services »3. Market and Sell products and services
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3.2 Develop marketing strategy (10102) »3.2 Develop marketing strategy (10102)
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3.2.1 Define offering and customer value proposition (11168) »3.2.1 Define offering and customer value proposition (11168)
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3.2.1.1 Define offering and positioning (11169)
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3.2.1.2 Develop value proposition including segments (11170) »3.2.1.2 Develop value proposition including segments (11170)
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3.2.1.3 Validate value proposition with target segments (11171) »3.2.1.3 Validate value proposition with target segments (11171)
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3.2.1.4 Develop new branding (11172) »3.2.1.4 Develop new branding (11172)
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