3.2 Develop marketing strategy (10102)
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Current Industry Business Process Framework as proposed by APQC »Current Industry Business Process Framework as proposed by APQC
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Business Management System - Operational Process »Business Management System - Operational Process
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3. Market and Sell products and services »3. Market and Sell products and services
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3.2 Develop marketing strategy (10102)
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3.2.1 Define offering and customer value proposition (11168) »3.2.1 Define offering and customer value proposition (11168)
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3.2.2 Define pricing strategy to align to value proposition (10123) »3.2.2 Define pricing strategy to align to value proposition (10123)
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3.2.3 Define and manage channel strategy (10122) »3.2.3 Define and manage channel strategy (10122)
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