3. Market and Sell products and services
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Current Industry Business Process Framework as proposed by APQC »Current Industry Business Process Framework as proposed by APQC
Business Management System - Operational Process »Business Management System - Operational Process
3. Market and Sell products and services
3.1 Understand markets, customers, and capabilities (10101) »3.1 Understand markets, customers, and capabilities (10101)
3.2 Develop marketing strategy (10102) »3.2 Develop marketing strategy (10102)
3.3 Develop sales strategy (10103) »3.3 Develop sales strategy (10103)
3.4 Develop and manage marketing plans (10104) »3.4 Develop and manage marketing plans (10104)
3.5 Develop and manage sales plans (10105) »3.5 Develop and manage sales plans (10105)
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