3. Market and Sell products and services
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Current Industry Business Process Framework as proposed by APQC »Current Industry Business Process Framework as proposed by APQC
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Business Management System - Operational Process »Business Management System - Operational Process
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3. Market and Sell products and services
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3.1 Understand markets, customers, and capabilities (10101) »3.1 Understand markets, customers, and capabilities (10101)
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3.2 Develop marketing strategy (10102) »3.2 Develop marketing strategy (10102)
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3.3 Develop sales strategy (10103) »3.3 Develop sales strategy (10103)
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3.4 Develop and manage marketing plans (10104) »3.4 Develop and manage marketing plans (10104)
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3.5 Develop and manage sales plans (10105) »3.5 Develop and manage sales plans (10105)
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