Entry onto a highway
Depending on the maturity of the offer each type of vehicle will have the maturity defined and entry on the highway will determine the strength of the entry checkpoint criteria.

This activity will be different in each industry and determined by quality management standards. ISO 9000 and 14000
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Highway Analogy (an Outside In) business and enterprise view »Highway Analogy (an Outside In) business and enterprise view
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Transactional Capability »Transactional Capability
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Entry onto a highway
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Fast Lane will be your proven and core offers based on a resale model. »Fast Lane will be your proven and core offers based on a resale model.
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Middle Lane Travelers will have cleared the internal quality standards »Middle Lane Travelers will have cleared the internal quality standards
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Slow Lane Travelers will be NEW offers or Competitive Advantage types »Slow Lane Travelers will be NEW offers or Competitive Advantage types
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