Radical Redefinition of Self-Interest
We’ve convinced ourselves that a million individual acts of selfishness magically add up to a common good.
In traditional economic theory, as in politics, we Americans are taught to believe that selfishness is next to godliness. We are taught that the market is at its most efficient when individuals act rationally to maximize their own self-interest without regard to the effects on anyone else. We are taught that democracy is at its most functional when individuals and factions pursue their own self-interest aggressively. In both instances, we are taught that an invisible hand converts this relentless clash and competition of self-seekers into a greater good.

These teachings are half right: most people indeed are looking out for themselves. We have no illusions about that. But the teachings are half wrong in that they enshrine a particular, and particularly narrow, notion of what it means to look out for oneself.

Conventional wisdom conflates self-interest and selfishness. It makes sense to be self-interested in the long run. It does not make sense to be reflexively selfish in every transaction. And that, unfortunately, is what market fundamentalism and libertarian politics promote: a brand of selfishness that is profoundly against our actual interest.

Liu, Eric; Hanauer, Nick (2011-12-06). The Gardens of Democracy: A New American Story of Citizenship, the Economy, and the Role of Government (Kindle Locations 249-257). Perseus Books Group. Kindle Edition. 
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Radical Redefinition of Self-Interest
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Competition --> Cooperation »Competition --> Cooperation
Efficient --> Effective »Efficient --> Effective
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