• The enterprises are not actively listening to the social networks yet. They need to learn how to identify and "manage" influential online users. An effective commercial use of social networks also needs to consider how to use Social Networks to recruit and retain clients, position a brand, or develop post-sale services, etc

• Despite the intensive use of social networks by enterprise's staff, these abilities are not adequately transferred yet to the new skills demanded by new jobs

• The demanding needs of the job market for more digital workers are not always adequately satisfied by the actual labor force or the university system. New professional profiles (usability expert, community manager, etc) require adequate preparation through devoted (new) training curriculums

• Despite this not being their main scope, the initiatives for vulnerable people (which are usually led by social organisations in cooperation with local actors) have a potential to contribute to satisfying the labour demand for new competences which is under exploited.