A61: Educate consumers on the new media
Develop in 2011 an online consumer education tool on new media technologies—eg consumer rights on the internet, eCommerce, data protection, media literacy, social networks, etc—provide customised information and education materials for consumers, teachers and other multipliers in the 27 MS.

What is the problem? Consumers have a hard time finding information about their internet rights

Consumers should be able to access consumer-friendly information about the use of digital technologies. Online education is crucial to understand and benefit from new technologies. .

Why is EU action necessary? Awareness about new media EU-wide can generate spill-over effects that boost growth, jobs and innovation in the digital single market

Building on current tools like the eYouGuide the European Commission will develop an online education module on new media technologies. The aim is to present consumer-friendly information on the use of digital technologies in different languages.

Giving consumers clear information about their rights will increase trust and help unlock the full economic potential of Europe's single online market. One of the goals is also to provide training plans for teachers who could spread the word about internet rights in their schools.

What will the European Commission do?

In 2011:

  • Evaluate existing European-level education content tools

In 2012:

  • Develop and publish an updated Code of EU Online Rights

Contact:

patricia.manson@ec.europa.eu

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