Peer influence
Peer influence is an effective strategy for encouraging people to adopt different behavioural patterns to improve individual and public health.
Immediately related elementsHow this works
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Controlling Infectious Diseases »Controlling Infectious Diseases
Public health policy »Public health policy
How to change individual behaviour? »How to change individual behaviour?
Peer influence
More likely to change behaviour if the message comes from a peer »More likely to change behaviour if the message comes from a peer
More likely to change behaviour the more message is heard »More likely to change behaviour the more message is heard
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