TradeLeaks was founded by Australian Ruslan Kogan. Its goal is to ensure "individuals and businesses should attain values from others through mutually beneficial and fully consensual trade, rather than force, fraud or deception".
TradeLeaks is using a different model from WikiLeaks, which pre-screens information before releasing it. "We do not independently assess the veracity of any information posted on our website. Rather, we rely on users to assess the merits of all information posted through posting reply comments and queries, and by rating the quality of the information posted."
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