First Steps Nutrition Trust [1] is a small public-health nutrition charity that supports good nutrition from pre-conception to five years. It protects infant feeding through providing health professionals (and parents) with evidence-based information on infant milks composition and practical photographic resources on population-specific healthy diets. First Steps Nutrition Trust also supports policymakers and promotes good public-health nutrition for infant and young child feeding in the UK and abroad. Finally, it works in partnership with other organisations and networks to promote healthy, sustainable, cost-effective food for families [2].