Positive messages focused on healthy behavioural changes work best
A recent study [1] examining public perceptions of obesity-related public health media campaigns found that: people responded most favorably to messages involving themes of increased fruit and vegetable consumption and messages involving multiple health behaviors; messages with stigmatizing content produced the lowest intentions to comply; and messages that focused on making healthy behavioral changes without reference to body weight or obesity were perceived to be most positive and motivating.
Immediately related elementsHow this works
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Tackling obesity in the UK »Tackling obesity in the UK
Tackling obesity »Tackling obesity
Develop a coherent fiscal, regulatory and governance framework »Develop a coherent fiscal, regulatory and governance framework
Public-health campaigns on obesity »Public-health campaigns on obesity
Positive messages focused on healthy behavioural changes work best
Apply best advertising and marketing strategies to healthier choices »Apply best advertising and marketing strategies to healthier choices
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