Public-health campaigns on obesity
Government launches comprehensive public-health campaigns promoting healthy habits across various media (e.g., TV, radio, out-of-home advertising). More impactful communication of the evidence base on obesity.

​​Cost-effective interventions to reduce obesity in the UK

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Immediately related elementsHow this works
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Tackling obesity in the UK »Tackling obesity in the UK
Tackling obesity »Tackling obesity
Develop a coherent fiscal, regulatory and governance framework »Develop a coherent fiscal, regulatory and governance framework
Public-health campaigns on obesity
Spread social norms that support people to be health-desirable weight »Spread social norms that support people to be health-desirable weight
Positive messages focused on healthy behavioural changes work best »Positive messages focused on healthy behavioural changes work best
Actions – Central Government »Actions – Central Government
Debate on obesity is polarized and antagonistic »Debate on obesity is polarized and antagonistic
Institutional inertia »Institutional inertia
Personal resistance to change »Personal resistance to change
Cognitive bias »Cognitive bias
11. Public-health campaigns  »11. Public-health campaigns
Encourage individuals and families to make healthier choices »Encourage individuals and families to make healthier choices
Create a strong, focused, coherent anti-obesity pressure group »Create a strong, focused, coherent anti-obesity pressure group
Actions – Local Authorities »Actions – Local Authorities
Actions – Educators »Actions – Educators
Strengthen the evidence base on obesity »Strengthen the evidence base on obesity
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