Pilot a 20%+ tax on all sugary, soft drinks for 1 year
For an initial one year, a duty should be piloted on all sugary soft drinks, increasing the price by at least 20%. This would be an experimental measure, looking at price elasticity, substitution effects, and to what extent it impacts upon consumption patterns and producer/retailer responses.
Immediately related elementsHow this works
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Tackling obesity in the UK »Tackling obesity in the UK
Tackling obesity »Tackling obesity
Develop a coherent fiscal, regulatory and governance framework »Develop a coherent fiscal, regulatory and governance framework
Use taxation and subsidies to encourage healthier food choices »Use taxation and subsidies to encourage healthier food choices
Use taxation to encourage healthier food choices »Use taxation to encourage healthier food choices
Tax sugary beverages »Tax sugary beverages
Pilot a 20%+ tax on all sugary, soft drinks for 1 year
Making the healthy choice the easy choice »Making the healthy choice the easy choice
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