Build partnerships with industry
Work with industry to make healthier products and to market them more responsibly – and where practical and appropriate encourage voluntary self-regulation by industry.
Immediately related elementsHow this works
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Tackling obesity in the UK »Tackling obesity in the UK
Tackling obesity »Tackling obesity
Develop a coherent fiscal, regulatory and governance framework »Develop a coherent fiscal, regulatory and governance framework
Build partnerships with industry
Adopt a precautionary principle »Adopt a precautionary principle
Align companies’ success with consumer health  »Align companies’ success with consumer health
Apply best advertising and marketing strategies to healthier choices »Apply best advertising and marketing strategies to healthier choices
Place onus of proof on industry »Place onus of proof on industry
Voluntary price increases of high-calorie food and beverages »Voluntary price increases of high-calorie food and beverages
Voluntary reduction in promotions of high-calorie food and beverages »Voluntary reduction in promotions of high-calorie food and beverages
Partnerships strengthen the voices for change within companies »Partnerships strengthen the voices for change within companies
Self-regulation and public-private partnerships have worked before »Self-regulation and public-private partnerships have worked before
Corporate interests are often in tension with public health interest »Corporate interests are often in tension with public health interest
Public Health Responsibility Deal »Public Health Responsibility Deal
Invest in employee health and wellbeing »Invest in employee health and wellbeing
Production and marketing choices favour profit over diet optimisation »Production and marketing choices favour profit over diet optimisation
Reshape the food environment to encourage healthier eating patterns »Reshape the food environment to encourage healthier eating patterns
Understand how to align incentives and build cooperation »Understand how to align incentives and build cooperation
Industry »Industry
Actions – Central Government »Actions – Central Government
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