Offers
An offer suggest a group of things packaged for a customer.
An offer might suggest a solution for a specific customer.
An offer might be a promotion.
An offer meets the criteria for both hardware and service items.
An offer can have both or any combination of item types.

Offers enable a generic systems theory approach to setting up an offer management capability. We have not changed the process, nor changed technology we have simply agreed on a common way
Immediately related elementsHow this works
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EA Use Case APQC Framework  »EA Use Case APQC Framework
1. Develop (Design) Vision and Strategy  »1. Develop (Design) Vision and Strategy
Business Models »Business Models
10 - Run and Operate the Business »10 - Run and Operate the Business
Offers
Type of Items »Type of Items
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