Core Offers - Fast Lane
Typically supported by channels or distribution when Enterprise Size company

Typically purchased by small and medium businesses or consumer through retail
Immediately related elementsHow this works
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Reference Architecture »Reference Architecture
Outside In (real world) »Outside In (real world)
Business Management Systems »Business Management Systems
Operational Architecture  »Operational Architecture
Offer Management Capabilities »Offer Management Capabilities
Core Offers - Fast Lane
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