"The Complete Health Improvement Program (CHIP) (formerly Coronary Health Improvement Project) is an affordable, lifestyle enrichment program designed to reduce disease risk factors through the adoption of better health habits and appropriate lifestyle modifications. The goal is to lower blood cholesterol, triglycerides, and blood sugar levels by reducing excess weight, lowering high blood pressure, enhancing daily exercise, improving dietary choices, and eliminating smoking, thus aiding in preventing and reversing disease."
-- from the C.H.I.P. website, retrieved November 14 2012
Medical and corporate endorsements