As far as disseminating the information, the challenge is to frame the knowledge, and present the data in ways that are simple and compelling enough to engage the intent long term and the action step by step, but nuanced enough to convey complexity when issues are complex.
As I wrote earlier, our goal is not to drive engagement and change through hashtags, slogans & tee-shirts. Our platform will not be used for Kony 2012 type of campaigns however powerful and gratifying this may be. We will talk to the intelligence of the crowds and channel it for systemic change.
