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(2) How are the industry economics changing?
Klausimas
1
#21154
How are the economics of the newspaper industry changing?
Immediately related elements
How this works
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The Future of Newspapers »
The Future of Newspapers
The Future of Newspapers☜The global financial crisis has brought the newspaper industrys structural problems to the fore as it responds to the changing competitive environment in the digital era. What does the future hold for newspapers and for the journalism they enable and support?☜F1CEB7
▲
Do newspapers have a future in the digital age? »
Do newspapers have a future in the digital age?
Do newspapers have a future in the digital age?☜Do newspapers have a future in the digital age?☜FFB597
▲
Core business model is collapsing irrevesibly »
Core business model is collapsing irrevesibly
Core business model is collapsing irrevesibly☜The internet is destroying the traditional busines model for general newspapers, and the organizational forms desgined for the era of industrial production need to be replaced with structures optimized for digital production and distribution.☜59C6EF
▲
Old economics don't work in the digital era »
Old economics don't work in the digital era
Old economics don't work in the digital era☜The traditional business model of the newspaper industry is being undermined by rapid and deep changes in the economics of publishing in the digital era.☜98CE71
■
(2) How are the industry economics changing?
(2) How are the industry economics changing?☜How are the economics of the newspaper industry changing?☜FFB597
●
Advertising rates per reader significantly lower online »
Advertising rates per reader significantly lower online
Advertising rates per reader significantly lower online☜☜59C6EF
●
Classified advertising works better online »
Classified advertising works better online
Classified advertising works better online☜Classifed ads, which were the cash cow for many newspapers, have moved online to sites to which the form is better suited (e.g. Craigslist).☜59C6EF
●
Core problem that publishing industry solved has dissolved »
Core problem that publishing industry solved has dissolved
Core problem that publishing industry solved has dissolved☜The core problem publishing solves— the incredible difficulty, complexity, and expense of making something available to the public—ceases to be a problem in the digital era.☜59C6EF
●
Exclusivity of news can't be maintained on the web »
Exclusivity of news can't be maintained on the web
Exclusivity of news can't be maintained on the web☜Newspapers cant hold on to exclusive news long enough to make it a viable commercial commodity.☜59C6EF
●
PLATAFORMA DIGITAL »
PLATAFORMA DIGITAL
PLATAFORMA DIGITAL☜Las plataformas digitales son sistemas en línea que facilitan la interacción y el intercambio de información, bienes o servicios entre usuarios y proveedores. ☜59C6EF
●
Shift ot culture of participation »
Shift ot culture of participation
Shift ot culture of participation☜Ceate a “culture of participation”—a paper should be perceived as “ours” (the public) not “theirs” (the owners).☜59C6EF
●
Web gives advertisers new and better sales channels »
Web gives advertisers new and better sales channels
Web gives advertisers new and better sales channels☜Advertisers are being given new and bettrer ways to promote and sell their products, mostly online (and so are substituting away from print advertising).☜59C6EF
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David Price
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#21154
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Įvedimo data (GMT):
6/25/2009 7:50:00 PM
Paskutinės redakcijos data (GMT laikas):
7/2/2009 12:04:00 PM
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