(2) Print advertisers have few meaningful substitutes
Print advertisers didn’t really have any other vehicle for display and classified ads.
Immediately related elementsHow this works
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The Future of Newspapers »The Future of Newspapers
Do newspapers have a future in the digital age? »Do newspapers have a future in the digital age?
Core business model is collapsing irrevesibly »Core business model is collapsing irrevesibly
Old economics don't work in the digital era »Old economics don't work in the digital era
(1) What are the old economics of the newspaper industry? »(1) What are the old economics of the newspaper industry?
(2) Print advertisers have few meaningful substitutes
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