Consumer choice model risks a tragedy of the commons
The perception that the customer is king and that consumer demand should shape the food supply chain is flawed and risks a tragedy of the commons; as consumer demand is co-evolving with a food supply system – and deferring to the customer risks no one taking ownership of the long-term problem.
Immediately related elementsHow this works
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Agriculture, food and land use »Agriculture, food and land use
Improving Diet and Nutrition »Improving Diet and Nutrition
5. Role of the private sector »5. Role of the private sector
Retailers can encourage shifts in consumption patterns »Retailers can encourage shifts in consumption patterns
Consumer choice model risks a tragedy of the commons
Light touch approach is fragmented and incoherent so far »Light touch approach is fragmented and incoherent so far
Light touch approach isn't working fast or deep enough »Light touch approach isn't working fast or deep enough
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