Consumer choice model risks a tragedy of the commons
The perception that the customer is king and that consumer demand should shape the food supply chain is flawed and risks a tragedy of the commons; as consumer demand is co-evolving with a food supply system – and deferring to the customer risks no one taking ownership of the long-term problem.
Immediately related elementsHow this works
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Agriculture, food and land use »Agriculture, food and land use
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Improving Diet and Nutrition »Improving Diet and Nutrition
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5. Role of the private sector »5. Role of the private sector
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Retailers can encourage shifts in consumption patterns »Retailers can encourage shifts in consumption patterns
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Consumer choice model risks a tragedy of the commons
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Light touch approach is fragmented and incoherent so far »Light touch approach is fragmented and incoherent so far
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Light touch approach isn't working fast or deep enough »Light touch approach isn't working fast or deep enough
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