Wealth
The global middle class—defined by the OECD as individuals with disposable income of between US$10 and US$100 per capita per day—is predicted to grow 172% between 2010 and 2030. Can businesses serve this market when resources are likely to be scarcer and more price-volatile.

The advantages many companies experienced in the last two decades from “cheap labor” in developing nations are likely to be eroded by the growth and power of the global middle class.


Immediately related elementsHow this works
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Planet Under Pressure »Planet Under Pressure
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2. Options and opportunities »2. Options and opportunities
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Challenging the business community »Challenging the business community
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Sustainability forces impacting on businesses »Sustainability forces impacting on businesses
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Wealth
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