Purpose: Need to build consumer confidence in online shopping
To address the concerns related to trust that the consumers have when they shop online, mainly via trustmark initiatives in Europe.
Immediately related elementsHow this works
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Digital Agenda Assembly 2011 »Digital Agenda Assembly 2011
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Day 2 – 17 June 2011 »Day 2 – 17 June 2011
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Workshops – Day 2 »Workshops – Day 2
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1: Information & Reliability (Day 2) »1: Information & Reliability (Day 2)
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W14: Building confidence for the digital single market via Trustmarks »W14: Building confidence for the digital single market via Trustmarks
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Purpose: Need to build consumer confidence in online shopping
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