
 Energy savings potential is substantial... 
 
 Average annual consumption Dutch retail customers; 3500 KWh electricity and 1820 cubic meter gas
 
 Some investment related saving opportunities for existing houses:
      - Retro-fit insulation 35% (gas) ;
- Upgrade to high efficiency boilers 20% (gas) ;
- Upgrade to energy efficient appliances 27% (electricity)
- Level of energy consumption is strongly influenced by customer behavior 
How to help consumers make energy consumption smarter? 
      - Smart Energy
- Role of meaningful information 
- Energy Management test (Display): 
- Direct meaningful feedback (e/g)
- Stand alone, wireless touch screen, connected to internet 
Outcomes:
      - Factual: Average savings: power & gas
- Behavioral: More efficient use of household devices; Switching off and lowering heating
- Motivation: Least motivated consumers saved most energy!! 
Why?
      - Substantiate energy saving potential on large scale
- Target = 14% structural energy saving per household (13% CO2 reduction) ; 
- Goal = validate results and potential with scientific research ; 
- Goal = Proof marketability of solution based on true customer valuation
Learn more at: Amsterdam Smart City