Media increasingly driven by impact
Media that increasingly and to a dangerous degree is driven by “impact”. Impact is what matters. It is all that can distinguish, can rise above the clamour, can get noticed. Impact gives competitive edge.
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Public Life and the Media »Public Life and the Media
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What is the state of the relationship? »What is the state of the relationship?
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The relationship is in need of repair »The relationship is in need of repair
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How has the damage arisen? »How has the damage arisen?
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Context of communication is changing »Context of communication is changing
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The economics of media of is changing »The economics of media of is changing
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Media increasingly driven by impact
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Adopt more commercially oriented editorial »Adopt more commercially oriented editorial
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