Conventional stages of meaning-making

The Expert focuses on expertise, procedure, and efficiency
Approx. time horizon: Months
Approx. space frame: Early world-centric (all humans)

38 percent of US adults

Rules by logic and expertise; seeks rational efficiency. Considers sustainability issues from a technical, specialized perspective; reinforcement of expertise of sustainability services; seeks scientific certitude before acting; preference for proven technical approaches Source of power: Logistical, e.g. knowledge-based or authoritative power.

How influences others: Gives personal attention to detail and seeks perfection, argues own position and dismisses others’ concerns.

Strengths: Good as an individual contributor. Development of sustainability knowledge within the organization; implementation of sustainability technologies Limitations: Limited vision and lack of integration of sustainability issues; denial of certain problems; has difficulty with collaboration.