3.4.5.1 Define promotional concepts (10167)
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Current Industry Business Process Framework as proposed by APQC »Current Industry Business Process Framework as proposed by APQC
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Business Management System - Operational Process »Business Management System - Operational Process
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3. Market and Sell products and services »3. Market and Sell products and services
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3.4 Develop and manage marketing plans (10104) »3.4 Develop and manage marketing plans (10104)
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3.4.5 Develop and manage promotional activities (10152) »3.4.5 Develop and manage promotional activities (10152)
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3.4.5.1 Define promotional concepts (10167)
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