Example: Ford
Ford recently ramped up a system by Siemans to monitor the software and its update status in all new vehicles in the field. The system allows technicians at dealerships to know exactly what's in a vehicle and download updates. It's a major step toward life cycle learning and control.
Bill Ford has been frustrated for years trying to field more fuel efficient, less resource gobbling vehicles. Until recently, Ford's U.S. market base preferred big vehicles, and that's where the margin was. Cash drain limited the rate at which lower footprint vehicles could be developed.

That's a problem with the expansionary commercial system. Just as big development advances are needed, reduced revenue forces financial survival to the forefront of concern. 

The Siemens system is an advance toward life cycle management. More big changes are needed. The system will change when Ford does not sell vehicles, but instead sells personal transportation services, and advises customers on how to do well using less. 

That is, somewhat like Apple, the business is what people need to do with vehicles and not the vehicles themselves.  However, vehicles have become personal status symbols, and so weaning customers toward a different goal will not be easy.


Immediately related elementsHow this works
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Compression Thinking »Compression Thinking
Compression vs. Expansion Thinking »Compression vs. Expansion Thinking
Compression "Technomics" »Compression "Technomics"
Economy of Learning »Economy of Learning
Example: Ford
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