Beat the Street [1] is a physical-activity challenge to encourage people to be more active within their local community. To date, 175,000 people have taken part in Reading, Wolverhampton and boroughs in East London, and the initiative is going to be piloted in New York boroughs. It takes the form of a game that runs over several weeks in which participants score points and win prizes by walking, cycling or running from point to point, tapping a registered Beat the Street RFID card or fob on sensors (Beat Boxes) placed on lamp posts across the dedicated routes where the game is being played. It is delivered by Intelligent Health in partnership with local organisations such as the council, CCGs and local businesses (that provide prizes) [2]. |