Action on Smoking and Health (ASH) [1] is a campaigning public-health charity working to eliminate the harm caused by tobacco, through information and networking (opinion and awareness-raising about tobacco use) and advocacy and campaigning (pressing for policy measures to tackle the issue). It is also the secretariat for the All Party Parliamentary Group on Smoking and Health [2]. A major 2015 report – Smoking Still Kills: Protecting Children, Reducing Inequalities – set out issues of inequality in smoking prevalence, and proposed new targets for a renewed national strategy to reduce the smoking further over the next decade [3].