Discovery Health's Vitality Programme
Discovery Health, South Africa's largest private health insurer with over 2.5 million beneficiaries, developed a successful incentivized health promotion programme called "Vitality", which includes health risk assessments, subsidized gym memberships and smoking cessation or weight loss programmes with many incentives (including cash back on purchases of healthy foods).

Immediately related elementsHow this works
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Tackling obesity in the UK »Tackling obesity in the UK
Tackling obesity »Tackling obesity
Invest in employee health and wellbeing »Invest in employee health and wellbeing
Employers give employees financial incentives to improve health »Employers give employees financial incentives to improve health
Discovery Health's Vitality Programme
Offer tax breaks to firms that incentivise employee health »Offer tax breaks to firms that incentivise employee health
PruHealth Vitality – UK »PruHealth Vitality – UK
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