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| Marketing and commercial interests How1 #370055 Marketing and promotions aimed at children and young people – and commercial interests. | Eating and drinking patterns get established at an early age so measures to protect children from the dangers of a poor diet should be given serious consideration. Current advertising restrictions have reduced the number of advertisements for foods high in fat, salt or sugar during television programmes made for children and young people. However, advertisements, promotions, product placements and sponsorship shown between programmes for older audiences also have a powerful influence on children and young people. Marketing bans have been successfully introduced in several other countries; evidence shows that a 9pm watershed for such TV advertisements would reduce children and young people's exposure to this type of advertising by 82% [1]. Policy goal Ensure children and young people under 16 are protected from all forms of marketing, advertising and promotions (including product placements) which encourage an unhealthy diet. To achieve this, the evidence suggests that the following are among the measures that should be considered. Recommended actions - Develop a comprehensive, agreed set of principles for food and beverage marketing aimed at children and young people. This could be similar to the 'Sydney principles' [3]. They should be based on a child's right to a healthy diet.
- Extend TV advertising scheduling restrictions on food and drink high in fat, salt or sugar (as determined by the nutrient profile developed by the Food Standards Agency) up to 9pm.
- Develop equivalent standards, supported by legislation, to restrict the marketing, advertising and promotion of food and drink high in fat, salt or sugar via all non-broadcast media. This includes manufacturers' websites, use of the Internet generally, mobile phones and other new technologies.
- Ensure restrictions for non-broadcast media on advertising, marketing and promotion of food and drink high in fat, salt or sugar are underpinned by the nutrient profiling system developed by the Food Standards Agency.
Commercial interests If deaths and illnesses associated with cardiovascular disease are to be reduced, it is important that food and drink manufacturers, retailers, caterers, producers and growers, along with associated organisations, deliver goods that underpin this goal. Many commercial organisations are already taking positive action. Policy goal Ensure dealings between government, government agencies and the commercial sector are conducted in a transparent manner that supports public health objectives and is in line with best practice. (This includes full disclosure of interests.) To achieve this, the following are among the measures that should be considered. Recommended actions - Encourage best practice for all meetings, including lobbying, between the food and drink industry and government (and government agencies). This includes full disclosure of interests by all parties. It also involves a requirement that information provided by the food and drink, catering and agriculture industries is available for the general public and is auditable.
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+Citations (3) - CitationsAjouter une citationList by: CiterankMapLink[2] Prevention of cardiovascular disease
En citant: NICE - PH25
Cité par: David Price 11:36 PM 14 December 2014 GMT
Citerank: (12) 369908NICE – DietHaving a healthy balanced diet helps prevent obesity, cardiovascular and many other conditions. This pathway covers recommendations for everyone about diet and lifestyle, and recommendations for health professionals on interventions to encourage people to follow a healthy diet.565CA4D9, 370051Reducing salt, saturated fats and trans fatsNICE Guidance on reducing salt, saturated fats and trans fats.565CA4D9, 370053Standards for take-aways and other food outletsFood from take-aways and other outlets (the 'informal eating out sector') comprises a significant part of many people's diet. Local planning authorities have powers to control fast-food outlets565CA4D9, 370054Environment and food565CA4D9, 370056Public sector cateringPublic sector organisations are important providers of food and drink to large sections of the population. It is estimated that they provide around one in three meals eaten outside the home. Hence, an effective way to reduce the risk of cardiovascular disease (CVD) would be to improve the nutritional quality of the food and drink they provide.565CA4D9, 370058Supporting people who are stopping smokingAll interventions to support smoking cessation should: (1) ensure people are given information on services that provide advice on prevention and management of obesity, and (2) if appropriate give people who are concerned about their weight general advice on long-term weight management, in particular encouraging increased physical activity.565CA4D9, 370067NICE – Physically active travelPolicy goal: Ensure government funding supports physically active modes of travel. To achieve this, the evidence suggests that the following are among the measures that should be considered.565CA4D9, 370069NICE – Public open spaces and physical activityPlanning the provision of spaces and facilities. It is important to improve the environment to encourage physical activity and evaluate how such improvements impact on the public's health.565CA4D9, 370196Reducing saltHigh levels of salt in the diet are linked with high blood pressure which, in turn, can lead to stroke and coronary heart disease. High levels of salt in processed food have a major impact on the total amount consumed by the population. Over recent years the food industry, working with the Food Standards Agency, has made considerable progress in reducing salt in everyday foods. However, it is taking too long to reduce average salt intake among the population. 565CA4D9, 370197Reducing saturated fatsReducing general consumption of saturated fat is crucial to preventing cardiovascular disease (CVD). Over recent years, much has been done (by the Food Standards Agency, consumers and industry) to reduce the population's intake. Consumption levels are gradually moving towards the goal set by the Food Standards Agency: to reduce population intake of saturated fat from 13.3% to below 11% of food energy. However, a further substantial reduction would greatly reduce CVD and deaths from CVD.565CA4D9, 370198Reducing trans fatsIndustrially-produced trans fatty acids (IPTFAs) constitute a significant health hazard. In recent years many manufacturers and caterers, with the encouragement of the Food Standards Agency and other organisations, have considerably reduced the amount of IPTFAs in their products. However, certain sections of the population may be consuming a substantially higher amount of IPTFAs than average (for instance, those who regularly eat fried fast-food).565CA4D9, 371180NICE – Transport and physical activity565CA4D9 URL: |
Link[3] The 'Sydney Principles' for reducing the commercial promotion of foods and beverages to children
En citant: B. Swinburn et al.
Publication info: 2008 September, Public Health Nutrition 2008 Sep;11(9):881-6. doi: 10.1017/S136898000800284X
Cité par: David Price 11:41 PM 14 December 2014 GMT
Citerank: (2) 352378Restrict junk food advertisingBan television advertisements of foods high in saturated fats, sugar and salt before 9pm, and seek agreement with commercial broadcasters not to advertise these foods on internet ‘on-demand’ services. [2]565CA4D9, 399677Restrict junk food advertisingBan television advertisements of foods high in saturated fats, sugar and salt before 9pm, and seek agreement with commercial broadcasters not to advertise these foods on internet ‘on-demand’ services. [2]565CA4D9
URL: | | Extrait - A set of seven principles (the 'Sydney Principles') was developed by an International Obesity Taskforce (IOTF) Working Group to guide action on changing food and beverage marketing practices that target children. The aim of the present communication is to present the Sydney Principles and report on feedback received from a global consultation (November 2006 to April 2007) on the Principles. The Principles state that actions to reduce marketing to children should: (i) support the rights of children; (ii) afford substantial protection to children; (iii) be statutory in nature; (iv) take a wide definition of commercial promotions; (v) guarantee commercial-free childhood settings; (vi) include cross-border media; and (vii) be evaluated, monitored and enforced. The draft principles were widely disseminated and 220 responses were received from professional and scientific associations, consumer bodies, industry bodies, health professionals and others. There was virtually universal agreement on the need to have a set of principles to guide action in this contentious area of marketing to children. Apart from industry opposition to the third principle calling for a statutory approach and several comments about the implementation challenges, there was strong support for each of the Sydney Principles. Feedback on two specific issues of contention related to the age range to which restrictions should apply (most nominating age 16 or 18 years) and the types of products to be included (31% nominating all products, 24% all food and beverages, and 45% energy-dense, nutrient-poor foods and beverages). The Sydney Principles, which took a children's rights-based approach, should be used to benchmark action to reduce marketing to children. The age definition for a child and the types of products which should have marketing restrictions may better suit a risk-based approach at this stage. The Sydney Principles should guide the formation of an International Code on Food and Beverage Marketing to Children. |
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